Scott W. Atlas
Publication Details
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Advertising, patient decision making, and self-referral for computed tomographic and magnetic resonance imaging.
Arch Intern Med. 2004 Dec 13-27; (22): 2415-9
Self-referred imaging is one of the latest health care services to be marketed directly to consumers. Most aspects of these services are unregulated, and little is known about the messages in advertising used to attract potential consumers. We conducted a detailed analysis of print advertisements and informational brochures for self-referred imaging with respect to themes, content, accuracy, and emotional valence.
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