Robert K. Jackler, MD

Electronic Cigarette Advertising and its Targeting of Youth

We are in the midst a surge electronic cigarettes advertising which has resurrected methods long been prohibited in the marketing of tobacco products. The industry maintains that their primary intent is to recruit present cigarette smokers to convert to electronic cigarettes. However, their advertising content suggests that they also seek to recruit youthful starter smokers, adult non-smokers, and even to reclaim lapsed smokers. We plan to addresses three aims: 1. To systematically examine electronic cigarette advertising to determine the advertising methods used and their apparent targets; 2. To identify antecedent tobacco advertising campaigns which have been emulated in current electronic cigarette advertisements; and 3. To interpret electronic cigarettes advertising in relation fo federal (FTC, FDA) regulatory actions intended to constrain cigarette marketing.

  • Started on: 9/26/2013
  • Ends on: 12/31/2015
  • Institution/Organization:Stanford Research Into the Impact of Tobacco Advertising
  • Location:Stanford University

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